Pendock merchant sales top £1million

Sales of Pendock pipe boxing and casing products through builders’ merchants have more than doubled during the past 12 months, hitting record sales in excess of £1million.

Part of The Alumasc Group plc, Telford based Pendock manufactures a range of pre-formed and pre-finished casings for use in commercial and trade applications to conceal pipes and wires, rather than use traditional site made MDF or ply boxing.

Pendock’s Managing Director, Paul Hetherington explained: “Merchants have long been a key part of our business and in the past 12 months, we have worked extremely hard to reinforce our presence by developing new trade marketing initiatives and opportunities for Pendock stockists to earn excellent margins.”

Also, since the appointment of a Rachel Davis as marketing manager in May 2003, Pendock has revitalised its marketing activity with the creation of a new purpose designed in- store merchandising display unit supported with a £250,000 marketing spend to bring the products wider awareness, encourage trial and drive traffic into merchants.

Hetherington added:  “Clearly these results are fantastic and endorse the fact that the building and plumbing trades are choosing Pendock pipe boxing, rather than waste time enclosing pipes and wires with site made MDF and ply fabrications.  If ever proof was needed that merchants do a great job in supporting the building and construction trades, then this is it.”

Further information can be obtained by calling Pendock on 01952 580590 or complete our enquiry form